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Reconnect with your database.
We write and run email and SMS campaigns for past valuations, old enquiries and previous clients, in your agency's name.
THE PURPOSE Fresh conversations with familiar contactsFOR INDEPENDENT ESTATE AGENCIES
Your next instruction could already be in your database.
We help independent estate agents turn past enquiries into fresh valuation opportunities. Then we build new demand in your patch.
Done for you. In your agency's name. One agency per patch.
THE OPPORTUNITY IN YOUR CRM01 / 03
Past valuationsThey know your agency.
+Old enquiriesThe timing wasn't right.
+Previous clientsTheir next move is ahead.
+02
A relevant conversationPersonal email & SMS campaigns
↓03 / THE GOALMore valuations.
More chances to win.
More chances to win.
Your relationships. A consistent follow-up system.
Estate agents onlyDirect access to the foundersStart with a 30-day pilotOne agency per patch
WHO WE WORK WITH
For the independent agent
with a patch to grow.
You know your local market. You have relationships worth building on. But between viewings, valuations and sales progression, consistent prospecting gets pushed back.
We work with independent estate agencies that want a practical, managed way to create more seller conversations, starting with the contacts they already have.
WHAT WE DO
One connected service.
Five ways to find opportunity.
We run the marketing.
You build the relationship
and win the instruction.
Spot contacts who are moving.
We match your database against new listings, helping you see when an existing contact lists with another agent.
LISTING MATCHESBring new sellers to you.
Google and Meta campaigns lead to a focused valuation page, with tracking so you can see what enquiries cost.
PAID ACQUISITIONReach vendors ready for a change.
Targeted letters for properties that have been reduced, withdrawn or on the market for an extended period.
LOCAL PROSPECTINGMake your agency easier to find.
Local search, your Google Business Profile and reviews help sellers discover your agency and understand why to choose you.
LOCAL VISIBILITYHOW WE DO IT
Start small.
Build on what works.
A focused first month, then a wider plan for your patch. You work directly with us throughout.
DAYS 1–7 · SET UP
Understand your patch.
In a 45-minute setup call, we agree your area, audience and goals. We review your CRM export and prepare your campaigns and valuation page.
DAYS 8–30 · REACTIVATE
Start the conversations.
We launch the database reactivation campaign and track responses and valuation enquiries. The pilot needs no advertising spend.
MONTH 2 ONWARDS · EXPAND
Grow beyond your database.
If you continue, we add paid campaigns, local prospecting and search work. You receive lead visibility, a monthly report and a review call.
A LOCAL COMMITMENT
Your patch.
Our commitment.
We work with one agency per patch. While we're working together, we won't take on a competing agency in your agreed area.
Ask about your area ↗We confirm availability and agree the patch with you on the call.STRAIGHTFORWARD PRICING
A clear place to start.
Test the opportunity in your database before committing to the full service.
FIRST, TEST THE OPPORTUNITY
The 30-day pilot
£450 one-off
One focused database reactivation campaign, managed by us from setup to review.
- Email and SMS reactivation
- Campaign setup and management
- No advertising spend required
- Paid upfront, no ongoing tie-in
THEN, BUILD CONSISTENT DEMAND
The Instruction Engine
£950 / month + ad spend
All five parts of the service, run together around your agency and your local market.
- Reactivation and listing matches
- Google and Meta valuation campaigns
- Vendor prospecting and local visibility
- Monthly reporting and a review call
Three-month minimum, then rolling.
Quarterly payment option: £2,565.
THE OPPORTUNITY IN YOUR DATABASE
Old contacts.
New revenue potential.
How many homeowners are sitting in your old lead list? Explore the seller opportunity in your list using a rounded 4% annual housing-turnover benchmark, derived from HMRC transaction data and ONS housing-stock figures.
Add your average sale price and fee to see what winning a share of these opportunities could mean for your revenue.
Count each household once. Exclude renters, duplicates and contacts outside your patch.
4% is the rounded market benchmark. Change the rate to explore another scenario.
Use your agency's average achieved sale price and commission percentage excluding VAT. Example values are editable.
25% is an illustrative scenario, not a measured conversion rate. Include only sales you would otherwise miss, allowing for response, instructions won and sales that complete.
Indicative seller opportunities per year40
Monthly average across the year3.33
1,000 households × 4% = 40 indicative seller opportunities per year.
Additional completed sales / year10
Commission per sale£3,600
Potential extra annual revenue£36,000
40 opportunities × 25% × £300,000 × 1.2% = £36,000 per year.
Illustrative gross commission revenue excluding VAT, before Klavyn fees, advertising spend and your delivery costs. Not profit or a guaranteed uplift. Fractional sales are modelled averages; revenue uses unrounded calculations.
A market-wide turnover benchmark applied to your list, not a measured homeowner moving rate or campaign conversion rate. Actual opportunities depend on your contacts and local market; winning valuations and instructions also depends on response and follow-up. Monthly figures are annual averages, not a 30-day pilot forecast.
Where does the 4% benchmark come from?
HMRC records 1,214,710 UK residential transactions in the financial year 2024–25 (non-seasonally adjusted). ONS reports 30,667,438 UK dwellings at 31 March 2024, the start of that financial year.
1,214,710 ÷ 30,667,438 × 100 = 3.96%, rounded to 4%.
This is our calculation from official data, not a percentage published by HMRC. It compares transactions of £40,000 or above with all dwellings, including rented homes. It does not count unique homeowners who moved. Turnover varies by year and location; applying it to a particular lead list is an estimate.
HMRC: property transaction statistics ↗HMRC data: Table 1, 2024–25 (ODS) ↗ONS: dwelling stock by tenure, 2024 edition ↗ONS data: Table 1_UK, 31 March 2024 (XLSX) ↗
Sources checked 25 September 2026. HMRC release: 28 August 2026; ONS release: 10 June 2026. The ONS 2024 stock figure is provisional.
THE PEOPLE BEHIND KLAVYN
Speak to the people
doing the work.
We're Baran and Mohammed Shoib. Klavyn works with independent estate agencies, with a service built around the way agents find and win instructions.
You'll deal with us directly, from the first conversation to the monthly review.
Meet us on a call ↗
BEFORE WE TALK
Good questions.
Clear answers.
Who is Klavyn a good fit for?
Independent estate agencies that want more seller conversations in an agreed local patch. The pilot starts with your existing database. We discuss its suitability on the first call.
We've tried ads before. Why start here?
The pilot starts with people who have already contacted or worked with your agency. It lets us test database reactivation before adding paid acquisition and its separate advertising budget.
How much of my time does this need?
Plan for a 45-minute setup call, providing access and your CRM export, and reviewing the campaign messaging. On the ongoing service, we have one review call a month. Your team handles the resulting conversations and valuations.
What if our database is old?
We'll review it with you before launch, including whether the contacts are suitable to approach. The pilot is a practical way to test the opportunity; an old database is not a guarantee of results.
Are valuations or instructions guaranteed?
No. Results depend on your database, local demand and how enquiries are followed up. We track the campaign response so you can decide whether continuing makes sense.
How do I know if my patch is available?
Tell us your postcode and the areas you cover when booking. We'll confirm availability directly and agree the boundaries with you.
LET'S TALK ABOUT YOUR AGENCY
Make more of
your next opportunity.
Tell us where you work. We'll discuss your database, check your patch and explain what the first 30 days could look like.
Is your patch available?
Bring your postcode, agency name and a rough idea of your database size.
Book a conversation ↗Or call +44 736 706 2510A short conversation. No obligation.