For independent estate agencies
More instructions, from the database you already own.
We wake up the contacts in your database you've stopped calling, then bring in new demand on top. One agency per patch, so we never work for your competitor down the road.
Your best leads are the ones you've stopped calling
Most independent agencies are sitting on the same unused asset: old valuations that went cold, enquiries that never converted, and past vendors who'll move again.
Nobody has time to work through it. So it sits there, and when those people are ready to move, they call whoever put a leaflet through the door that week.
Meanwhile the corporates outspend you on portals, and the agent down the road picks up instructions you should have won on relationship alone.
What 0.9 valuations a month is worth
Run it on your numbers
Your average fee on a £280,000 sale at 1.2% is around £3,360.
4 extra completed sales a year covers what we charge. Work back through instruction and completion rates and that comes to around 11 extra valuations a year. Call it 0.9 a month.
If that sounds achievable from a database you already own and a patch you already know, the £450 pilot is how you find out.
The Instruction Engine
Five things, run as one system. You get all of them for one price.
Wake up your database
We take your CRM export and run reactivation campaigns over email and SMS, in your name, written for your market. You get valuations from people who already know you.
Catch the ones you’re losing
We match your contacts against new listings. When someone in your database instructs another agent, you find out in time to do something about it.
Bring in new demand
Google and Meta campaigns pointed at a valuation page built to convert. You’ll know your cost per valuation.
Reach the stuck vendors
Properties in your patch that have been reduced, withdrawn, or sat too long. Those vendors are unhappy now. We put a letter in front of them.
Fix the foundations
Local search, Google Business Profile, reviews. These build up over time, so every other channel costs less to run.
Your first thirty days
You send your CRM export and give us access to your ad accounts. We write the campaigns and build the valuation page. Your time: one 45-minute call.
Reactivation goes live. No ad spend needed. Valuation requests start landing in week two.
Ads switch on, postcards go out, local search work begins. One report and one call a month, and you see every lead as it arrives.
One agency per patch
We won't work for a competitor in your patch while we work with you. That means we take a small number of agencies and turn down work in patches we've already committed to.
If your patch is taken, we'll tell you on the first call rather than waste your time.
What it costs
We run the database reactivation ourselves, in full, with no ad spend. After thirty days you either have valuations in your diary or you don't. Paid up front, no tie-in.
Everything above, running continuously. Three-month minimum, then rolling. Quarterly payment at £2,565.
Before you ask
We’ve tried ads before and they didn’t work.+
Most agency ads are brand ads: a logo, a strapline, no reason for anyone to click. We start with your database instead, because those people already know your name and cost nothing to reach.
I don’t have time for another supplier to manage.+
One 45-minute call to set up, one call a month after that. We do the work, you take the valuations.
My database is old and probably out of date.+
That’s normal, and it’s usually still the best data you’ve got. The pilot is there to find out what’s in it, for £450 rather than a year’s commitment.
How do I know it’s working?+
You see every lead as it lands, and you get cost per valuation in month two. If the number doesn’t work, you stop.
Two people, estate agents only
Klavyn is Baran and Mohammed Shoib. We work with independent estate agencies and nothing else, which is why our reactivation campaigns read like something an agent would send.
You deal with us directly. There is no account manager.
Find out if your patch is open
Tell us your postcode. If we're not already working with an agency in your patch, we'll show you what your database is likely holding and what the first thirty days would look like.