Facebook & Instagram Ads
Facebook Ads That Fill Your Diary With Valuations
Most estate agents either aren't running Facebook ads at all, or they're boosting posts and hoping for the best. Neither approach puts you in front of homeowners who are actually thinking about selling. We run targeted campaigns with one job: get someone in your area to request a valuation from your agency.
How It Actually Works
We start by building a custom audience of homeowners in your specific coverage area — typically a 5–10 mile radius of your offices. Using Facebook's demographic and behavioural targeting, we layer in signals that indicate someone might be thinking about selling: recent life events like job changes, growing families, or mortgage maturity. The result is an audience of local homeowners, not just anyone scrolling through their feed.
The biggest mistake agents make with Facebook advertising is boosting posts. Boosting puts your content in front of more people, but it optimises for reach and engagement — likes, comments, shares. We run conversion campaigns, which means Facebook's algorithm is specifically trained to find people most likely to fill in a form and request a valuation. Same platform, completely different outcome.
Every ad we run uses a local hook — your specific town name — combined with a credibility anchor (your track record or the number of valuations you've completed nearby) and a clear call to action. The creative is simple and text-heavy, because it's targeting homeowners who are actively thinking about selling. They don't need to be dazzled. They need to know you're the right person to call.
When someone clicks the ad, they land on a dedicated valuation landing page — not your homepage. This page has one job: convert the click into a lead. No navigation. No distractions. Just your offer, your credibility, and a short form to request a free valuation.
What's Included
- Campaign strategy and audience research
- Ad copywriting and creative design
- Dedicated valuation landing page
- Conversion tracking and pixel setup
- Weekly optimisation and budget management
- Bi-weekly performance updates
Common Questions
We recommend a minimum ad spend of £300–£500/month to generate meaningful data and consistent results. With £300 in spend and a £15–20 average cost per lead, you should expect 15–20 valuation enquiries per month. Our management fee is separate from your ad spend — the audit call will give you a budget recommendation based on your area and instruction value.
In the first 30 days, while the algorithm is learning, expect 5–10 leads. By month two, most clients see 8–15 valuation enquiries per month at £15–25 per lead. Results vary by area, budget, and instruction value — which is exactly why we show you the revenue impact calculation during the free audit.
No. The ads run from your Facebook page, but the page quality doesn't affect performance. We don't recommend spending time building your organic Facebook presence first — that's a distraction. The ads work independently of your page's follower count or post history.
Boosting optimises for reach — it shows your post to more people. Conversion campaigns optimise for leads — Facebook's algorithm finds people most likely to fill in the form. Same budget, very different results. Boosting a post for £200 might get you 3,000 views and 2 enquiries. A conversion campaign with the same budget typically generates 8–12 enquiries.
Ready to See If This Works in Your Area?
The free audit shows you exactly what your competitors are running — and what a Facebook campaign could realistically generate for your agency.
Book Your Free Revenue Leak Audit