Website Design
Websites That Generate Valuations, Not Just Look Good
Most estate agent websites are brochure sites. They look professional, they list your services, and they do nothing to convert a visitor into a valuation enquiry. When a homeowner is browsing at 8pm on their phone, your website has one job: give them a way to request a valuation before they close the tab. If your site doesn't have a clear, prominent valuation booking form — and most don't — you're losing enquiries every single day.
How It Actually Works
We design every page with a single primary action in mind: booking a valuation. That means a clear CTA above the fold, a short and friction-free form, and a page structure that guides the visitor towards one decision. We don't build websites that win design awards. We build websites that generate enquiries. The two are more different than most designers will admit.
60% of property searches happen in the evening, after your office closes. Your website is the only thing working for you at 9pm. We build in a valuation booking form that works around the clock, a chatbot that starts the conversation before the visitor leaves, and automated confirmation emails so leads receive an immediate acknowledgement even when your team is unavailable. The enquiry is captured. The lead feels attended to. You see it in the morning.
Over 70% of estate agent website traffic arrives on a mobile phone. We build mobile-first — designing for the thumb, not the mouse — and scale up to desktop. This means forms that work on a small screen, buttons that are large enough to tap accurately, and content that loads quickly on a 4G connection. If your website is hard to use on a phone, you're losing the majority of your traffic.
Google ranks faster websites higher, and visitors abandon slow ones. We target sub-3-second load times by optimising every image, using modern hosting infrastructure, and keeping the codebase lean. Speed is not a nice-to-have — it is directly linked to how many people complete your valuation form rather than hitting the back button.
What's Included
- Custom design built to your brand
- Valuation booking page with lead capture form
- AI chatbot integration
- Location pages for your coverage areas
- Analytics and conversion tracking setup
- Mobile-first responsive build
- SSL, speed optimisation, and hosting guidance
- Ongoing management and updates
Common Questions
A typical estate agent website takes 4–6 weeks from brief to launch. This includes 1 week for discovery and wireframing, 2 weeks for design and build, 1 week for content population and revisions, and 1 week for testing and launch. If content isn't ready, the timeline extends — we'll agree milestones upfront so there are no surprises.
We handle the copy for core pages — homepage, services, about, contact — based on a discovery session with you. For property listings and area-specific content, we'll need your input. We work with what you have and advise on what to create. You don't need to write anything from scratch.
Yes. We build on platforms that give you a simple content management interface for updating text, images, team members, and case studies without touching code. For structural changes or new pages, we handle that as part of your ongoing management package.
Property portal feeds (Rightmove, Zoopla, OnTheMarket) are delivered via XML or API from your CRM. We can integrate these feeds into your website so listings are automatically updated — we just need access to your CRM's feed URL. This is standard on most modern agent CRM systems.
Find Out What Your Website Is Actually Costing You
The free audit reviews your current website's ability to capture after-hours enquiries and identifies exactly what a conversion-focused rebuild would change.
Book Your Free Revenue Leak Audit