Google Ads
Capture Vendors Who Are Already Searching
Search is where high-intent sellers live. When a homeowner types “estate agents York” or “sell my house York” into Google, they're not browsing — they're looking for someone to call. Google Ads puts your agency at the top of those results immediately, before any SEO work has had time to compound. While your competitors are invisible or buried on page two, your ad appears the moment someone searches.
How It Actually Works
Unlike Facebook where we interrupt people mid-scroll, Google captures people who are already looking. We target high-intent keywords like “sell my house [town]”, “free property valuation [town]”, “estate agents [town]” — searches that signal someone has decided they want to sell, not just someone passively browsing their feed. That intent gap is why Google leads convert at higher rates, and why the cost per lead is justified.
One of the most important parts of Google Ads management is what you exclude. We build a comprehensive negative keyword list — buyer terms like “houses for sale”, “properties to rent”, “first time buyer” — to make sure every penny of your budget goes on people who could become a vendor instruction. Without this, a significant portion of ad spend goes to completely irrelevant clicks.
Your ads appear at the top of Google results with a headline, description, and call extensions. We write these to focus on your local credibility and the specific offer — a free market appraisal — rather than generic “trusted estate agent” copy that blends in with everyone else. A direct headline like “Free Property Valuation in York — Get Yours This Week” outperforms vague brand messaging every time.
The person searching “free valuation York” clicks your ad and lands on a page that says exactly that — not your homepage. Matching the ad message to the landing page headline is the single biggest lever in conversion rate. We review and align your landing page before the campaign goes live, and continue refining based on what the data shows each week.
What's Included
- Keyword research and competitor analysis
- Search campaign setup and structure
- Negative keyword management (blocks buyer traffic)
- Ad copywriting and extensions
- Landing page alignment review
- Conversion tracking setup
- Weekly optimisation and budget management
Common Questions
Google Ads operates on a pay-per-click model. In most UK towns, clicks for estate agent keywords cost £2–8 each. On a £500 monthly spend, that's roughly 60–250 clicks. With a well-optimised landing page converting at 10–15%, you'd expect 6–37 valuation enquiries per month. We recommend starting with a minimum of £400–600/month in ad spend.
Both serve different timeframes. Google Ads delivers leads from day one and is fully controllable — pause it, increase budget, change keywords instantly. SEO takes 3–6 months to build but the traffic is free once you rank. Most clients start with Google Ads for immediate results and add SEO once cash flow allows. The free audit will show you which is the higher priority for your specific situation.
Once the campaign is live, ads appear the moment someone searches your target keywords. You could receive your first enquiry within hours of launch. The first 2–4 weeks are a learning period where we refine audience signals and bids — leads typically increase in quality and volume from week 3 onwards.
We focus on high-intent vendor keywords: 'estate agents [town]', 'sell my house [town]', 'free property valuation [town]', 'house valuation [town]'. We exclude all buyer-intent terms — 'houses for sale', 'properties to rent', 'first time buyer mortgage' — so your budget only reaches potential instructions.
See What Vendors in Your Area Are Already Searching
The free audit shows you your current Google ranking and what a targeted Google Ads campaign could realistically generate for your agency.
Book Your Free Revenue Leak Audit